IN THIS TOGETHER: Novuhair supports The Alopecia Philippines 2017 annual gathering

Hair loss is a medical condition that many feel embarrassed to talk about. The stigma attached to it still lingers but with the support of Novuhair, nature’s answer to hair loss, coupled with its commitment on spreading the advocacy of promoting hair loss awareness, prevention, maintenance, and the natural and safe remedy among Filipinos, has gotten a huge amount of support from those challenged with the condition to talk about their experiences.

September marks the month-long commemoration of Alopecia Awareness worldwide. Leading this year’s celebration in the country is Alopecia Philippines, a group founded by singer and songwriter Abby Asistio in 2012. She has been championing the cause of empowering Filipino citizens with this condition. The Alopecia Philippines 2017 annual gathering dubbed, “In This Together”, takes place on September 10, 2017 (Sunday) at Historia in Quezon City.

Abby is no stranger to alopecia, having been diagnosed with alopecia areata since she was four years old. Alopecia areata is a condition when hair loss occur due to faults in the immune system attacking the hair follicles which results in partial or total loss of hair on the head and other parts of the body. Abby’s decision to come out in public with her condition was a major turning point in her life.

On September 2012, Abby decided to start an online campaign in time with Alopecia Awareness Month by inviting family and friends to pose with the double “A” (inverted “V”) sign using their fingers on the photo sharing site, Instagram. It quickly caught on and Abby was overwhelmed by the response from netizens, with over a thousand photo contributions to date.


This paved the way for the beginnings of Alopecia Philippines. It aims to raise awareness about alopecia and correct common misconceptions and perceptions about it, provide encouragement to people afflicted with it, and create an online support community for them.

Inspired by Abby’s honesty and courage, men and women, kids and teens from different walks of life began sharing their own stories and struggles living with alopecia. What started out as a group of ten is now more than 800 members strong and draws followers from all over the world.

Novuhair has been supporting the cause for Alopecia Philippines through Abby Asistio. Abby have been using the brand continuously since March 2013 and she has only praises to share using the product.

Nature has provided a safe and effective answer to hair loss and scalp disorders. Novuhair is the only topical scalp lotion in the market that has the highest concentration of 19 natural ingredients, supported by a clinical trial, FDA-certified and ACD-compliant. Novuhair is a homegrown, proudly Philippine-made product that is globally competitive. Novuhair products are now available in the USA and in Kuwait.

#AlopeciaAwareness #Novuhaircares


Dieting is effective in losing unwanted body fats and, eventually, decreasing weight. While undergoing this process, however, you may end up slimming down your hair instead of getting fit. That is if you do it fast yet wrong.

Most people resort to extreme methods of restricting their food intake, especially after their glutony moments during the holidays or any occasion wherein they can’t resist the temptation of the feast spread before them. It may be a good idea at the time, but more often than not, their New Year weight loss resolution or just a basic crash diet haunts them in the end at the cost of their mane.

Usually, the hair will fall out a month or two after the diet begins at a quicker rate than normal—about an average 100 hairs a day. Dieters may observe an increase in hair fall from the top of their head when the skin on the scalp is more visible. They may also find more strands in the shower after taking a bath.

Why is this so? The shedding is caused by restricting calorie intake inevitably. It means that your ingestion of nutrients will decline sharply. Since the hair system is very sensitive to changes taking place in any of your body parts, Telogen Effluvium may happen.

This hair loss condition occurs when the follicles stop growing prematurely and enter the telogen or resting phase. While the affected hairs will remain at this stage for a few months, but still they will fade away. So theoretically speaking, you could have given your diet the boot long prior to the moment when your tress vanishes.

Luckily for those who have been taking vegetable juices and breathing fresh air for the past few weeks, hair loss from Telogen Effluvium should regrow after several months. However, hair still needs a helping hand for it to go back to its previous luster, especially if a nutrient deficiency is still ongoing.

Rather than starving yourself, ditch your crash diet for a balanced nutrition. Eat food that promote healthy locks. For instance, liver contains biotin that helps the hair to grow. Sweet potato is rich with vitamin A that helps secrete sebum, a substance that prevents hair breakage. For zinc and selenium that treat many hair issues, such as hair graying, losing hair, and dandruff, eggs are a good option.

Bean sprouts are ideal for the mane’s nutrient absorption. You can go nuts for its Vitamin E contents that contribute to a robust scalp.

It is, likewise, suggested to have a regular exercise schedule in your daily routine. Because you perspire when you flex some muscles, sweating from the scalp aids to unclog the hair follicles, giving enough space for the new hair to grow. Exercising also pumps up the flow of the blood to our muscles, skin and scalp, thus bringing in more nutrients and more oxygen to the hair roots, and thereby promoting healthy hair growth.

If you think you must crash diet, the best way to avoid hair loss is to take a high-quality mane care product to compensate for the nutrients that are lacking in your body. Worth considering is NOVUHAIR topical scalp lotion. Packed with 19 natural ingredients, it penetrates deeply into the scalp to help promote blood circulation, improve overall appearance, nourish and rejuvenate the hair.