Hair loss is a medical condition that many feel embarrassed to talk about. The stigma attached to it still lingers but with the support of Novuhair, nature’s answer to hair loss, coupled with its commitment on spreading the advocacy of promoting hair loss awareness, prevention, maintenance, and the natural and safe remedy among Filipinos, has gotten a huge amount of support from those challenged with the condition to talk about their experiences.
September marks the month-long commemoration of Alopecia Awareness worldwide. Leading this year’s celebration in the country is Alopecia Philippines, a group founded by singer and songwriter Abby Asistio in 2012. She has been championing the cause of empowering Filipino citizens with this condition. The Alopecia Philippines 2017 annual gathering dubbed, “In This Together”, takes place on September 10, 2017 (Sunday) at Historia in Quezon City.
Abby is no stranger to alopecia, having been diagnosed with alopecia areata since she was four years old. Alopecia areata is a condition when hair loss occur due to faults in the immune system attacking the hair follicles which results in partial or total loss of hair on the head and other parts of the body. Abby’s decision to come out in public with her condition was a major turning point in her life.
On September 2012, Abby decided to start an online campaign in time with Alopecia Awareness Month by inviting family and friends to pose with the double “A” (inverted “V”) sign using their fingers on the photo sharing site, Instagram. It quickly caught on and Abby was overwhelmed by the response from netizens, with over a thousand photo contributions to date.
This paved the way for the beginnings of Alopecia Philippines. It aims to raise awareness about alopecia and correct common misconceptions and perceptions about it, provide encouragement to people afflicted with it, and create an online support community for them.
Inspired by Abby’s honesty and courage, men and women, kids and teens from different walks of life began sharing their own stories and struggles living with alopecia. What started out as a group of ten is now more than 800 members strong and draws followers from all over the world.
Novuhair has been supporting the cause for Alopecia Philippines through Abby Asistio. Abby have been using the brand continuously since March 2013 and she has only praises to share using the product.
Nature has provided a safe and effective answer to hair loss and scalp disorders. Novuhair is the only topical scalp lotion in the market that has the highest concentration of 19 natural ingredients, supported by a clinical trial, FDA-certified and ACD-compliant. Novuhair is a homegrown, proudly Philippine-made product that is globally competitive. Novuhair products are now available in the USA and in Kuwait.